Improve User Experience To Boost Conversions

Users expect the website that they are on to do everything that they want them to do. They believe that they should be free to go wherever they want, travel the navigation path the way they want to, etc. And, when a website does not match the standards of their expectations, they would just go mad and leave, never to return to the site again! Now, you definitely don’t want that happening on your site ever! So, what do you do? You improve the user experience on your site. And how, we are here to tell you.
First of all, you must know a few things about the brand and the website before you jump in to improving the UX. These include business goals, user goals, brand guidelines, user personas, common device used, common contexts, high impact pages, and the competitors. Once you get familiar with all of this, you can move ahead to the fundamentals of UX that can help boost your conversion rate.

Consistency

Consistency is one of the most important elements of a website’s design. Whether it is the layout, colour, font, or anything else, consistency throughout your website is important. Also, the language you speak on your home page (1st or 2nd person), should be used in the same manner on every page of the website. Also, the design you follow should be of a similar format that users are used to seeing. For example, placement of the hamburger menu, food menu availability for restaurant websites, show times and ticketing schedules on theatre websites, etc.

Focus

You need to keep the focus of your visitors on your products and services only. And for this, you need to eliminate all kinds of distractions. Don’t put up any kind of images and statements that have no relation to your brand as this may distract your visitors’ minds, which may then start wandering elsewhere, thus breaking off the link between your brand and your visitors.

Navigation

While users want to be able to navigate easily on a website, knowing where exactly to go and how to reach there, they also want to be able to understand clearly where they exactly are. When they land on a page and browse through it, they want to know again where they are at present, so that they know where they are to go next and how. For this, you need to keep the URLs defined and easy to understand, highlight the tab the user is presently on, use breadcrumbs on your site, and have a bold clear headline for each page.

Imagery

It is a known fact that users are attracted more towards imagery than text. This makes it vital for every website to have some sort of imagery. And, when you can use this imagery to help users convert, there could be nothing better! You can use icons to prompt users to like, call, message, email, book, etc. But, remember to use icons that users are familiar with, rather than trying to impress them with your “ideal art”. Use the buttons that are being used popularly on other websites and platforms. And, to make it easier for your users, you can pair your icons with text to define its identity clearly.

These are just the very basic fundamentals that can help you provide users with a great Web experience. For other strategies and tactics, you must hire a Web developer who can help you develop a completely new website, or redesign your current website to include all the elements that provide a great user experience so as to boost conversions.

Simple 5 Steps to Design A Website

Goal identification:-

First, there needs to be a proper goal – something that needs to be achieved from the website. The goal must be set in close collaboration with the business owner as well as the viewers. What the site is for, what is expected from it, what is required to be sold, and what the brand’s message is – all of this must be very clear from the very beginning. Keeping this knowledge along with the understanding of the target audience is the initial stage of website design.

Scope definition:-

Once the goal is recognized and understood, the scope of the project can be defined. The scope here refers to the pages and features that will be required by the website to fulfill the goal. Also, will be decided the average time required for building the website.

Sitemap creation:-

Now with everything planned out well, the sitemap can be dug into, defining how the content and features will be interrelated. A sitemap provides the foundation of a well-designed website, containing every detail about the website information architecture; acting just like a building’s blueprint. Wire-frames are another important element, which provides a framework for storing the website’s visual design and content elements while identifying potential challenges and gaps with the sitemap. The wire-frame thus acts as a guide to show how the website will ultimately look.

Content creation:-

With everything very clear, now comes into the picture of the content. Content is a great tool to drive engagement and action. It engages readers and drives them to take the required actions, which are necessary to fulfill the website’s goals. Thus, you need to write not only the appropriate content but also present it in the right way. Avoid long chunks of content; keep it short and precise, while breaking it into relevant paragraphs. Also, use the right keywords and keyword phrases that you need to target. In addition, also have a proper content strategy in place. Focusing on all these aspects is important, which is why it is advised to hire professional Web design services in India to do the job.

Appearance:-

You have lots of content – content that is relevant, content that is appropriate, content that is focused, content that is informative, content that is unique, and all sorts of content. But, just imagine someone reading through huge chunks of plain text. Imagine the dull and uninspiring mood the readers may be in. Even if you are providing the best, it may become tedious for them to read long and long paragraphs of plain text. So, you must provide them with interesting visuals to make it appealing to them. However, don’t make it too appealing so as to distract them from the main message. Provide images, videos, and graphics that are relevant to the content on the page, which add to the value of the content, rather than distracting them to jump elsewhere.

Once everything is done, the entire site, with all its pages, navigation, tools, and features must be tested well on every device and every screen type to ensure that everything is working just right. If all is okay, the website is then launched and put out for the world to see!